a marketing consultant who KEEPs it SIMPLE, NOT SIMPLISTIC
If you find it difficult to summarise your marketing strategy in a few clear sentences, then something is wrong.
FMCG food and drink marketing is confusing enough, with agencies trying to flog you a strategy that (surprise surprise) centres around the service they offer.
Big Black Door is different. We’re a marketing consultant who isn’t pushing services in any one discipline. Instead, we give you simple agnostic advice on what’s right to help your business grow.
We’ll chat and listen to find out where you are, where you want to be, and who you’re talking to. Alongside our world-class partners, we deliver a carefully considered growth strategy with no fluff or jargon that sets you up for success.
All while keeping things as simple as possible.
The Big Black Door team
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GARETH TURNER
FOUNDER & LEAD MARKETING CONSULTANT
With over 25 years of expertise in the food and drink industry, Gareth is renowned for driving brand success. His secret sauce? Brilliantly straightforward marketing strategies. As the former Head of Marketing at Weetabix, he led the long-term brand strategy for one of Britain's most iconic cereals. He has also held key marketing roles for major brands like John Smith's, Bulmers, Lurpak, and Arla, gaining experience in both local and international markets.
His career highlights so far are buying a racehorse for John Smith’s, introducing Bulmers fruit ciders and launching the viral "Beanz on Bix" campaign, which bagged awards, got mentioned in the House of Commons and practically broke the internet. His innovative approach also included partnerships like the one between Weetabix and the Football Association's senior men's and women's teams.
He passionately shares his marketing expertise, mentoring leaders from major brands like Co-op, Birdseye, and Kingsmill. He creates robust marketing strategies for challenger brands like Mighty Drinks and Spoon Cereals. He’s currently a Non-Executive Director for Route, a media agency based in Newcastle, and a co-founder of the integrated agency Unified.
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VICKY MURRAY
MARKETING CONSULTANT
Vicky is ninja-level in brand strategy, with over 15 years of experience making an impact on iconic names like Lurpak, Cravendale, Bettys & Taylors, and Ainsley Harriott Foods. Her expertise isn't limited to food and drink brands; she also served as Marketing Director for Bauer’s six Yorkshire radio stations.
Vicky’s approach is rooted in collaboration and engagement, creating marketing strategies that are innovative, pragmatic and effective. She brings a wealth of knowledge, creativity, and a commitment to achieving outstanding results.
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LOUISE GOODYEAR
INSIGHT LEAD
Louise brings her extensive experience to both FMCG and charity projects. With over 15 years in the food and drinks industry, she's led the strategy and marketing for household names like Anchor and played a key role in launching Starbucks chilled coffee drinks into the UK retail market. Before joining Arla, she gained valuable experience at Morphy Richards, working in local and global roles.
Louise is known for bringing her team spirit and infectious energy to all her projects. She’s a wellspring of knowledge and a unique talent for transforming insights into step-change marketing campaigns.
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BECKY SHAW
PROJECT MANAGER
Becky is a key player on the Big Black Door team, expertly managing projects, events, diaries and travel plans. Becky has extensive experience in commercial buying, having served as a Buyer and Category Manager for several prominent retailers, including Booths Supermarket and The Co-op. Becky has a thorough understanding of securing grocery listings for our FMCG clients.
She has recently worked in project management roles with primary schools and the University of York. Becky’s diverse experience allows her to manage complex projects with ease, making her a trusted and invaluable asset to our team.
With a proven record of success and a flair for simple, strategic, and Jargon-free marketing, your brand is in SAFE hands with this marketing consultancy.
some of our trusted partners
Whatever your marketing needs, we know the right people to make it happen. From experienced FMCG marketers to researchers, media or advertising agencies to stand-out packaging designers, Big Black Door’s little black book is full of the best people for the job.
Our Approach
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Strategic
Our marketing consultancy positively impacts the long-term health of your brand. We’ll always leave you in a stronger position than when you started.
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Straightforward
As the trusted second pair of eyes on your project, we keep everything transparent, practical and pragmatic. You’ll always know where you stand.
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Positive
Ours is a ‘yes, why not?’ approach. We see opportunities rather than problems and make things happen.
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Progressive
Good marketing starts with good decision-making. We avoid procrastination and help you to make difficult decisions with confidence.
