how We help fmcg brands like you with their marketing 

We are experts in building strong brands based on a robust marketing strategy. It all starts with establishing your brand identity and proposition in your market. What makes your brand unique? What rational and emotional benefits do you offer consumers? We take all this information and simplify it into a winning brand positioning.

We prioritise where your brand and business should play—and where it shouldn’t. We help you identify opportunities for growth and develop the strategy needed to achieve it.

We create a strategy for a successful product launch, outlining clear steps from concept to launch. Using our "path to purchase" model, we design an activation plan that focuses on key moments to persuade potential customers to buy your product.

We run a sprint session to identify market trends. We generate at least 12 realistic innovation ideas and then create visualisations ready for testing, prioritising and retailer sell-in.

We transform data into insights and then into action. Whether it's for a product, category, marketing concept, or advertisement, we help you decide what to do with your research results and guide you through the next steps.

We create a category map to help you understand your target audience and their needs. We segment consumers based on their attitudes and consumption occasions, enabling you to identify and unlock growth opportunities.

We evaluate your brand's health by tracking key metrics like brand awareness and perception. This helps you understand what's effective in your marketing plan and what needs improvement to increase its impact.

We work with you and your creative team to verify the strategy and creative, giving you the best chance to connect with your consumers. It all begins with developing a brief and evaluating the creative responses to ensure the final outcomes align with your campaign goals.

Drawing on our extensive experience, we create a winning presentation to help you secure product listings with retailers. We refine your positioning and craft a compelling story in a way that speaks retailers' language, showing them why your product is the next big thing and why they should back you.

We identify the most impactful messages for your target audience and create a plan to deliver them at the right time and through the right channels. Our close partnerships with media and creative agencies ensure effective execution of your plan.

Instead of traditional tests that are costly, limited by small sample sizes, and often unrealistic, we test creative content at scale in a live media setting. We analyse the effectiveness of your creative work in real-time, based on actual consumer behaviour, allowing you to optimise whilst getting the benefits of a live campaign.