SBR 52: Brand Tracking - Building on SOLID GROUND

Launching a brand is one thing. Knowing if it’s actually working is another. That’s where a rudimentary brand tracker comes in. Too often, businesses put products or campaigns into the world and hope for the best—only to realise too late that their brand awareness isn’t growing, their message isn’t landing, or competitors are gaining ground.

But brand growth isn’t about luck. It’s about formulating a strategy, measuring progress, spotting what’s working (and what’s not), and making data-driven decisions. And contrary to popular belief, you don’t need a massive budget to do it effectively.

Why Brand Tracking Matters

Brand tracking isn’t a vanity metric—it’s your competitive edge. It helps businesses measure their brand health, understand consumer sentiment, and refine marketing efforts. And it’s no longer the preserve of big brands with mega-budgets.

Here’s why brand tracking matters:

✔ Measure Brand Awareness & Consideration – How many people recognise your brand? How many are actively considering a purchase?

✔ Track Brand Growth Over Time – See how brand perception shifts in response to campaigns, PR, or competitor activity.

✔ Identify Weak Spots – Are you losing market share with a key audience? Is a competitor outperforming you in key brand metrics?

✔ Make Smarter Marketing Decisions – Instead of relying on gut instinct, brand tracking provides real-time brand analytics to shape your next move.

✔ Check what messages are working hardest - of the things you identified in your strategy - which ones are working? Here’s a link to our thoughts on what a great brand strategy looks like.

With the right brand tracking tools and methodology combined with some old fashioned marketing nous, you can turn raw data into strategic marketing actions.

Brand Tracking on Any Budget

Once upon a time, brand tracking was only for corporations with deep pockets, running expensive custom research studies. But today, self-serve platforms make it affordable and accessible.

You can now set up simple, on-demand surveys to track awareness, consideration, and consumer sentiment for a fraction of what it used to cost. Platforms like YouGov, Attest, and Vypr allow you to measure your brand’s performance against competitors and see how it evolves over time—without spending thousands.

Instead of guessing, you can now track brand performance with measurable KPIs—for a fraction of the cost of traditional research.

Tracking Data Is Useless Without Action

The biggest mistake brands make? Collecting data and doing nothing with it.

Numbers on a spreadsheet won’t grow your brand—insight-driven action will. That’s where we come in.

At Big Black Door, we go beyond just setting up brand tracking systems. As former marketing directors with 50+ years client side experience between uys, we know how to interpret the numbers and turn them into practical marketing recommendations. Whether it’s adjusting your messaging, refining your media spend, or capitalising on an unexpected gain, we’ll help you translate the data into real marketing actions.

What We Offer:

📊 Brand Health Tracking – Continuous monitoring of awareness, sentiment, and consumer perception.
🔎 Competitor Benchmarking – See how your brand stacks up against key competitors.
📈 Data-Driven Brand Growth Strategies – We don’t just report on data; we help you act on it.

Whether it’s refining your messaging, adjusting media spend, or capitalizing on new opportunities, we help you turn insights into measurable growth.

Need Help Setting Up Brand Tracking?

If you want to track your brand’s performance, awareness, and market perception—without the hefty price tag—we can help.

🚀 We provide expert guidance on:
✔ Setting up self-serve brand tracking tools.
✔ Running bespoke brand tracking studies tailored to your business.
✔ Turning data into strategic marketing decisions.

Get in touch today and let’s make sure your brand is building on rock, not sand.