SBR 33: bag yourself FREE TICKETS TO MAD//FEST 2024

I’ve been invited to speak at MAD//Fest again this year. This time around lunchtime on day 1. I'll be talking about being bold without the B.S. - how to get cut through whilst staying on brand.  Often boldness is applauded over something that will actually get results (the response to the recent British Airways ad showed a lack of understanding about how brands are built- you can only do that shizzle if you followed the rules for 60 years) and some of these ads where it’s some mystery code or you have to go on a treasure hunt to figure it out FFS.  Consumers couldn’t care less, and clients don’t (shouldn’t) care if it winners a Cannes lion (did I mention I’ve won one?!) as long as it hits the bottom line!

If you don't have a ticket, then I have a couple of guest passes - so use the link below to nab yourself one (limited availability).

If you are going, give me a shout, I’d love to catch up over a cold Heineken.