SBR 49: WHAT CAN AN OUTSIDE PERSPECTIVE GIVE YOUR BRAND?
Scaling an FMCG food business is challenging, especially when it comes to marketing. As a business expands, its marketing needs become more complex, and it becomes increasingly important to have a solid strategy in place.
It’s something I chatted about in a recent podcast with Ben Norman. If you don’t have robust thinking at the start, then you’re setting yourself up for failure down the line. Just like I did when laying a laminate floor many years ago.
This is where a marketing consultant comes into play. What should you expect from a business like Big Black Door.
Expertise and Experience: Marketing consultants bring expertise and experience to your business. They’ll have worked with various companies in different industries and have a deep understanding of what works and what doesn't. A marketing consultant can rapidly analyse your business's current marketing strategies, find gaps, and provide recommendations based on their experience. They’ll cut to the chase faster, with pragmatic solutions.
Fresh Perspective: Sometimes, when you are too close to a problem, it can be challenging to see the bigger picture. A marketing consultant can bring a fresh perspective to your business and offer an unbiased view of your growth strategy, find areas for improvement, and the provide actionable recommendations to take your marketing to the next level.
Flexibility and Agility: Scale-up businesses are often fast-paced and require a flexible approach. A consultant can adapt quickly to changes in the market and adjust marketing strategies to meet new challenges. They can also find opportunities to capitalise on and maximise your marketing efforts.
Cost-Effective: Hiring a full-time marketing team can be costly for a scale-up business. A marketing consultant can provide cost-effective solutions that deliver results. Our clients often start work with us on a project basis, which means they only pay for the deliverable they need.
Focus on Core Business Activities: Marketing can be time-consuming and sucks valuable resource from your core business activities. Working with a marketing consultant allows you to focus on your core business activities whilst an experienced “critical friend” takes care of your marketing.